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Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.

In the 1990's, they transformed their mission statement to keep pace with their growing global operations, rapid changes in the world economy, and escalating competition from well-established rivals.

 

With the start of the second millennium, SAMSUNG begins its second century.

The digital age has brought revolutionary opportunities and changes to global business. The SAMSUNG Group has responded to these changes and is currently upgrading its business structure, management perspective, and corporate culture to meet global standards.

At SAMSUNG, they see every challenge as an opportunity, and believe that they are perfectly positioned as one of the world's recognised leaders in the industry of digital technology.

Our commitment of being "World's Best" has won us the number one global market share for thirteen of their products. Our target is to have thirty of their products rated "number one in world products" by 2005, adding digital TVs, IMT 2000, and printers to their current list of world market leaders: semiconductors, TFT-LCDs, monitors and CDMA mobile phones.

Always a step ahead, they're making historic advances in research and development of their overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM. One example is SAMSUNG Electronics, which remains one of the world's "top 10" in US patents for four consecutive years, with 13,000 researchers representing a US$ 1.7 billion investment in Research and Development.

Financially, SAMSUNG is committed to being the World's Best, with the SAMSUNG Card, a payment solution selected as the "Best Card Company in the New Millennium" by Master Card. The SAMSUNG Card secured more than 1 million members within one year through the release of "Aha Loan Pass," the first loan-only card in Korea. Euromoney has also selected SAMSUNG Securities as the "Best Security Company" for the 3rd consecutive year, and SAMSUNG Life Insurance was ranked as "10th Largest Company" by Fortune's "Global 500" in the Life/Health insurance category.

We are also actively promoting their brand value, a key engine of business growth. SAMSUNG's brand value was increased to US$8.31 billion in 2002 from US$6.37 billion in 2001 and was recognised by Interbrand Corporation as a fastest growing global brand.

We succeeded in achieving the global competitiveness through continually improving their financial structure and profitability, as they examine the structure of their own organisation. Reducing production costs and working hard to maintain their brand image have greatly contributed to their progress, and SAMSUNG Electronics has secured a nation's credit rating from S&P and Moody's, while SAMSUNG Fire also has been recognised by S&P for its stability and growth potential, receiving its second consecutive A rating.

The quick pace of their development is reflected in their management philosophy "We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society."

Our active participation in sporting events has helped promote community spirit, as well as return corporate profits to society. As a Worldwide Olympic partner in the wireless equipment sector for the 2000 Sydney Olympics, SAMSUNG provided 25,000 advanced digital wireless telecommunication devices including mobile phones. We have also served in that capacity at the 1999 Nagano Winter Olympics, and will be a Worldwide Olympic Partner in the 2006 Turin Olympics and 2008 Beijing Olympics. SAMSUNG is an active contributor to the Asian Games, SAMSUNG Nations Cup Riding Competition, SAMSUNG Running Festival, SAMSUNG World Championship (a U.S. LPGA Tour), and many other sporting events around the world.

In 2000, SAMSUNG started its management program with a new twist and aimed to stay ahead of the great waves of digital changes now engulfing the world. We expect nothing less than to lead the digitalisation of society with their advanced technologies, competitive products, and professional human resources.